About the Author

mctevan

HealthCare Writer

Mary Cvetan is a former health system media spokesperson and longtime writer for
healthcare and insurance organizations. Her clients include Highmark Health, UPMC,
North American Pet Health Insurance Association, Chubb, Jetty.com and many more.
Mary’s specialty is plain language, helping readers at all levels to “consume” content on
the go. That includes B2B white papers and industry reports to B2C blog posts about
orthopedic stem cell therapy and the Affordable Care Act.
She is especially interested in slow medicine, transforming end-of-life care and using
serial storytelling to catch—and keep—a reader’s attention.